Showroom et siège social de Seddiqi & Sons

2012 / 2017

Company Headquarters & Showroom, Ahmad Seddiqi & Sons

Hotels, Shops and Leisure / Office & Industry / Interior design

Headquarters and Showroom

Ahmad Seddiqi & Sons is the leading Middle-Eastern retailer of Swiss-made luxury watches. Their headquarters are located on the prestigious Sheikh Zayed Road and is highly visible from all directions. Separated from the road by a specifically designed plaza, the building is a parallelepiped, mirroring light. It takes on the appearance of a jewelry case, open from inside to reveal its contents. The exterior facades are made up of light-filtering metallic facets, reflecting sunlight and protecting interior spaces.

The pure form of the offices communicates a strong corporate brand image and creates carefully designed, prestigious and comfortable spaces. The showroom, conceived like an art gallery, is open onto the interior garden.

The first level is dedicated to the workshop and sales, retail and human resources departments, while the second hosts the prestigious offices, such as Executive, finance and marketing. Lounges, gardens and meeting rooms will accommodate employees and visitors. Office floor space is entirely flexible to fit to layout changes and accomodate the future Seddiqi team.


Client: Dubai Contracting Company Seddiqi & Sons
Architect: AS.Architecture-Studio
Engineer: ERGA - local consultant E-Construct
Area: 10 715 sqm
Commission: 2012
Completion: 2017

Dubai, United Arab Emirates

Company Headquarters & Showroom, Ahmad Seddiqi & Sons

+ infos